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March 16, 2012

SXSW Thursday Night Highlights: The Chevin, The Record Company, Kendrick Lamar, Big K.R.I.T., Sharon Van Etten

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The Chevin have all the tools to be a huge breakout band out of the UK. They’ve got the presence, the songs (“Champion” is a hit), and as we witnessed last night at Latitude 30, a great live show. In addition to the overall perfomance (which came off really well, the band’s songs translated very nicely live), the real standout was frontman Coyle Girelli. This guy can sing and from look to stage quality, ticks all the right “great UK band frontman” boxes. With the right push & support The Chevin are poised to be really something special. Keep them on your radar.

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L.A.’s The Record Company have been one of our favorite recent discoveries. The blues-driven trio, no doubt has great performance chops (that much was sure during their Ginger Man set last night), but what seperates this band from similar but much more mediocre bands is the quality of their songs. The skiffle-rattle of “Don’t Get Me Lonely” and The Yardbirdsesque “I Want Change” were highlights.

BET’s Music Matters showcase was packed. A bill that included Miguel, Nneka, Melanie Fiona and two of our must sees from Thursday night, Kendrick Lamar and Big K.R.I.T. K Dot had control of the house from moment one as he rolled through highlights from his excellent Section.80 mixtape. There was a heaviness and rasp in Lamar’s voice that revealed a bit of fatigue (The guy has been literally all over Austin the past few days) but there was no let up in performance quality as the L.A. rapper 100% knocked it out.

Big K.R.I.T. is a monster. The power and determination that focus through this guy as he spits is unreal. K.R.I.T. is a huge star in the making and his nasty Stage on Sixth performance was nothing less than an emphatic validation.

Sharon Van Etten has a magnetism in her music that is really really powerful. Her performance at The Secretly Canadian/Jagjaguwar showcase was (and I don’t use this word lightly) sublime. Sharon IRL captured our b3sci hearts last night (she’s had our non-IRL ones for a minute now). She was effortless. “Serpents” was captivating/hypnotic. “Warsaw” was straight class. POWER. The demure and unassuming Sharon is a force. This one woman should have all that power.

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