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November 12, 2011

Rihanna – Drunk On Love (Prod. Jamie XX)

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We caught a snippet of Rihanna’s Jamie XX-produced “Drunk on Love” a few days ago. Now the full length CDQ surfaces. One the of the most anticipated Talk That Talk tracks, “Drunk On Love” continues the trend of indie R&B merging into the mainstream pop. Like we alluded to in a recent post about Lady Gaga (and what went wrong with Born This Way), successful pop stars stay relevant by embracing what’s not quite yet mainstream, what’s still sort just under the surface, and making it mainstream. Like Drake and his collaborations with The Weeknd and Jamie XX, Rihanna is trying (and on “Drunk on Love” succeeding) to maintain relevance by hoping on a sound, that while maybe all too familiar to most blogoverse denizens, is only just surfacing into the mainstream.

Rihanna – Drunk On Love (Prod. Jamie XX)

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Rating 8.4

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